Powerful Simplicity: ArmoryFarm Reborn
Introduction:
Armory Farm is a robust brand, but its prior logo and overall style was uninspiring. We highlighted the company’s strength and elegance with our revamped logo.
Needs Analysis:
Armory Farm acknowledged that its previous logo was dated and forgettable. To establish a strong brand identity, it necessitated a straightforward yet striking logo design.
Creative Process:
In redesigning the logo, our aim was to simplify the knight icon and make it more robust. The yellow-to-red gradient next to the icon sets the right tone for firearms, while the bold fonts used for ‘Armory Farm’ reinforce the strong brand stance.
Results:
The Armory Farm’s redesigned logo has established a powerful, sleek and modern brand identity. The gradient hues communicate the corporation’s determination and dedication to firearms.
Evaluation:
This project reflects a significant brand transformation for Armory Farm. The redesigned logo epitomizes a robust and refined image of the company.
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